Valerie Adamson

Valerie has 22 years of international event experience beginning her career in Toronto with Concert Productions International, a global pioneer in the concert and live touring industry. Valerie honed her business skills from the best in the business in event operations, logistics management, project management and coordination, hospitality, creative design, marketing and sponsorship.  Fulfilling her love of travel, Valerie toured around the world with The Rolling Stones, U2, The Eagles and Neil Young prior to a move to New York City in 2003. Valerie has broadened her adventures into projects in film, rock merchandising, lighting design, landscape design, and world-class sporting events including the 2010 Winter Olympic Games and the 2010 FIFA World Cup in South Africa.

Valerie gained valuable experience in the non-profit sector working as Entertainment Chair for Fashion Cares in Toronto for four years, and with many organizations as a volunteer over the course of her life.